Books by LR recently congratulated one of our clients on been listed as a finalist in the Book Excellence Awards!
While we took the opportunity to praise him for his success and he now has a new accolade to add to his book…the question was asked is book awards really important to authors?
We took a while to ponder a bit on the thought and here is our take on the issue:
What is a book award?
Generally, book awards are a way to publicly recognize and validate a book’s contribution to the literary world. They are hosted by various entities, and they aim at deeming a book well done or provides some celebration of a book’s excellence. There are some common and well-known book awards such as the Nobel Prize in Literature, Pulitzer Prize, such as but there are others that are more unknown as surface from time to time. However, for many authors they that discover then they have attested to the benefits from being a part of it.
How do you know if that’s the right route for you to market your book?
Book awards present a great opportunity for any kind of book because they have nearly every category available for you to choose from- whether you are fiction or non-fiction writer, self-published or traditionally published, a recently published book or on the market a few years to even unpublished manuscripts or stories. So yes, because of the variety of options available, you can find one within your niche and in-line with your goals or your chances of winning.
How to you find legitimate ones to enter?
There is no one way to determine which Book awards are best. There are the crème de la crème ones that are very rigorous to enter and appeal to a lot of scholarly and well-seasoned literates. Then there are others that are relatively easy to enter and maybe more useful to the average author. Here are a few recommendations:
Check the criteria and ensure your book is eligible
Compare prices to see what’s affordable- whether it’s free to enter, mid-range or very expensive
Check the reviews – get feedback from authors
Check history and sustainability of the awards- the longer it’s been around, most likely the more legitimate it is.
Check for ones that has a thematic area suitable to your niche and writing whether it appeals to Indie Authors, Black authors, women authors, etc.
My last advice is to consider how you would use these accolades when won. Does your target audience see book awards winnings or finalists as important to the value of your book? Would more sales be derived if you had a book award or not?
Tune into the next article on how to use your book awards winning to market your book.
For many Caribbean authors, writing the book is the easy part, at least compared to getting it into the hands and hearts of readers. In a region rich in culture, history, and world-class talent, one of the biggest challenges writers face is visibility. This is where a well-planned book launch or book tour becomes not just beneficial, but essential. These moments do far more than celebrate the publication of your work. They help build your audience, strengthen your brand, and open doors to opportunities that last long after the event is over.
1. Visibility in a Crowded Market In today’s publishing world, readers are flooded with options. Without a deliberate strategy to introduce your book, it can easily get lost. A launch or tour creates a concentrated spotlight, giving you a moment where your book becomes the centre of attention. Whether it’s hosted locally, regionally, or virtually, your event helps your book stand out and positions you as a professional, serious writer.
For Caribbean authors especially, this visibility helps counter the geographic limitations we often face. Many of our markets are small and dispersed, so a strategic tour—across islands or online—becomes a powerful way to expand your reach far beyond your home island.
2. Building Authentic Connections with Readers Readers in the Caribbean gravitate toward authors they feel connected to. A book tour or launch provides the perfect opportunity to form those personal bonds. Meeting readers face-to-face allows them to see the person behind the pages, ask questions, and feel emotionally invested in your work. These interactions often translate into loyal supporters who will champion your book, leave reviews, and follow your future projects.
In an age where readers crave authenticity, hearing you talk about your journey, challenges, inspiration, and hopes for your book creates an emotional bridge that no advertisement can replicate.
3. Strengthening Your Author Brand Your author brand is more than your name on a cover. It is your presence, your message, and your connection to your community. A launch event allows you to shape how readers see you. Through your presentation, storytelling style, and the tone of your event, you communicate your personality and your values.
Caribbean authors often write from rich personal and cultural experiences. A launch gives you the opportunity to centre those elements and build a distinctive identity. When readers remember your authenticity and voice, they remember your books. Readers will talk about them.
“A Caribbean book tour is a homecoming. Every conversation, every smile, every question reminds you why our stories matter, why we write, and why showing up in person strengthens the bridge between author and community. My tour was pure Caribbean joy.”
4. Expanding Your Network and Professional Opportunities A book launch is not just for readers; it attracts booksellers, media, librarians, teachers, book clubs, and festival organisers. These are the people who help broaden your book’s footprint.
A successful launch or tour can lead to:
Media interviews
School visits and workshops
Festival invitations
Literary awards consideration
Partnerships with bookstores and cultural institutions
When these opportunities come, they multiply your reach long after the initial event. For many Caribbean authors, this is how regional and international recognition begins.
5. Generating Sales Momentum Sales are strongest when a book first launches, and events help create the buzz needed to maximize that momentum. A launch is a call to action that encourages people to buy the book immediately whether to support you, be part of the excitement, or take advantage of special offers.
A tour continues that momentum across different platforms and locations. Each stop represents a new surge in visibility and sales. The more intentional you are about showing up in different communities, the more your readership grows.
“My book launch mattered deeply because it wasn’t just an event; it was ministry. As a Caribbean author, writing from real places of struggle and hope helps me reach those who need the message most. Sharing this story with my community creates space for encouragement and healing.”
6. Demonstrating Professionalism and Commitment A well-executed launch signals to readers, publishers, and partners that you take your craft seriously. It showcases that your work is worthy of attention and that you value your audience. This professionalism builds trust which is an essential ingredient for growing your career.
For Caribbean authors, professionalism helps break stereotypes sometimes placed on regional creatives. Your launch becomes your first impression, and strong first impressions open doors.
7. Celebrating Your Achievement Writing a book is a major accomplishment. A book launch gives you the space to honour that achievement and to acknowledge the long nights, the doubts, the rewrites, and the courage it took to share your story. It is a celebration of your voice and your resilience.
Moreover, celebrating publicly encourages other Caribbean writers. It shows them that publishing a book is possible, that your story matters, and that creative careers can thrive in our region.
Latoyaa Roberts- The Tide Reclaims Book Launch- Re:fresh’d Café, El Socorro, Trinidad
My experience, The Tide Reclaims Book Tour:
For the launch of my recent book, The Tide Reclaims, I had the opportunity to host book events in both Trinidad and Barbados. The tour, paired with media interviews and a feature newspaper article, allowed me to engage directly with readers and build authentic connections. Sitting together to discuss Megan and James’ story in depth made the experience especially meaningful.
Final Thoughts A book launch or book tour is not merely about selling copies, it’s about building a sustainable literary career. It is a strategic, powerful investment that brings your book to life, strengthens your presence in the Caribbean literary community, and ensures your work reaches the readers it was meant for. For Caribbean authors looking to grow, influence, and inspire, a launch or tour is not optional. Therefore, it’s essential.
If you need assistance with marketing, editing or self-publishing your book click here to learn more about our services or email us directly at booksbylatoyaaroberts@gmail.com.
Check out the work of the Caribbean authors we’ve supported on their self-publishing journeys here. We look forward to helping you on your journey as well!
What are you reading this Christmas? These are perfect for gifting (or treating yourself!) this holiday season – a mix of fiction, poetry, memoir, faith, and children’s stories from voices rooted in the region. Here are ten authors whose works make perfect holiday gifts:
Supports Caribbean talent: By choosing from Books by LR’s authors, you uplift local voices and contribute to regional literature.
Diverse genres: From memoir and poetry to children’s books and self-help — there’s something for every reader.
Meaningful themes: Many of these works touch on resilience, identity, faith, and belonging — fitting for the reflective, hopeful spirit of the season.
So go out and support these local authors or any other that you like today. Make reading a pleasure for the Christmas and a habit that you can carry into 2026.
Books by LR is thrilled to announce the “Write the Future” Book Publishing Grant Fellowship, a new initiative designed to empower first-time authors from Trinidad and Tobago to bring their stories to the world.
This fellowship supports emerging voices who are ready to transform their manuscripts into professionally published books, fiction or non-fiction, while retaining full creative ownership. Only ONE Fellow will be selected.
Grant Details
One selected author will receive a complete publishing package, valued at $25,000, including:
Professional Editing
Manuscript Formatting
Custom Book Cover Design
ISBN Acquisition
Publishing of work on Amazon
First 5 Printed Copiesof the book
Eligibility Criteria
To apply, applicants must meet all of the following requirements:
Citizenship: Must be a citizen of Trinidad and Tobago.
Age Requirement: Must be 18 years or older at the time of application.
First-Time Author: Must be a first-time author — meaning you have not previously published a book (self-published or traditionally published).
Original Work: Submitted manuscripts must be the applicant’s original work. Manuscripts can be up to 50,000 words.
Genre: Open to both fiction and non-fiction manuscripts except erotica.
Copyright Ownership: All copyrights remain with the author. Books by LR will assist with publishing but does not claim ownership of your Intellectual Property.
Confidentiality: Selected fellow will be required to sign a Non-Disclosure Agreement (NDA) to protect both parties during the publishing process.
Upon initiation of this Grant Agreement, our team will work alongside the Grantee for a period of six (6) months to advance their manuscript from initial draft to publication. The Grantee shall bear sole responsibility for the creation and submission of original written content. Consultations of up to one (1) hour per week shall be made available, as needed, to provide guidance and support toward the satisfactory completion of the project.
Books by LR believes every story deserves a chance to be told. Through the “Write the Future” Fellowship, we aim to nurture local literary talent and strengthen the publishing landscape across Trinidad and Tobago one author at a time.
This is your sign to make 2026 the year you write and publish that book idea you’ve been sitting on for years. Come join us on this writing retreat! Escape to the lush mountains of Baños, Ecuador for 6 transformative days of creativity and calm. Let the waterfalls, hot springs, and peaceful energy inspire your words and renew your spirit.
Are you facing writer’s block?
Sometimes, all your creativity needs is a change of scenery , a place where inspiration flows as freely as the waterfalls.
Join us for a 6-Day Destination Writers’ Retreat in the serene town of Baños, Ecuador, from August 5th–11th, 2026.
Under the theme “Write. Reflect. Reconnect.”, this retreat invites writers, poets, and storytellers to step away from the noise and immerse themselves in nature, creativity, and community. Whether you’re working on a new idea, finishing a manuscript, or simply rediscovering your voice, this experience is designed to nourish both your craft and your soul.
Expect: Peaceful mountain views and rejuvenating hot springs Writing workshops and guided reflection sessions Connection with a supportive community of creatives Time to rest, recharge, and reignite your passion for writing
Cost starting at USD1600
Early registration and down payment of USD600 or $TT4,000 encouraged by December 31st, 2025
Hosted by Books by LR in collaboration with Caribbean Books Foundation, Caribbean Book Marketing Hub, One Momentum Publishing, and Hotel Shannon 360.
The second launch of The Tide Reclaims by Latoyaa Roberts took place in beautiful Barbados during the CARIFESTA XV Symposium at the UWI Cave Hill Campus. This event was not only a celebration of the book itself but also an incredible opportunity to introduce readers to the journey of Megan Rivera and James Hall. Sharing their story in such a vibrant cultural space opened the door to rich conversations, while also allowing me to learn more about the diverse pursuits and passions of those in attendance.
Watch the LiveStream
Allow me to introduce you to my latest book release, “The Tide Reclaims”:
On the lush, storm-battered island of St. Gyles, where turquoise waves crash against eroding shores and age-old traditions collide with rising tides, two souls are drawn together by a shared mission—and an undeniable spark. The Tide Reclaims follows marine biologist Megan Rivera, who returns home after years abroad to find her childhood paradise crumbling under the weight of climate change. Partnering with James Hall, a passionate and reformed business tycoon, the couple spearheads the Blue Catalyst Initiative—
Allow me to introduce you to my latest book release, “The Tide Reclaims”:
On the lush, storm-battered island of St. Gyles, where turquoise waves crash against eroding shores and age-old traditions collide with rising tides, two souls are drawn together by a shared mission—and an undeniable spark. The Tide Reclaims follows marine biologist Megan Rivera, who returns home after years abroad to find her childhood paradise crumbling under the weight of climate change. Partnering with James Hall, a passionate and reformed business tycoon, the couple spearheads the Blue Catalyst Initiative—
a groundbreaking project blending renewable energy, sustainable fishing, coral restoration, and eco-tourism to breathe life back into the island’s endangered ecosystem and fragile economy. But as the duo fights to transform St. Gyles into a beacon of green innovation, they face fierce resistance from powerful developers and skeptical villagers. Natural disasters, political sabotage, and long-buried secrets threaten to unravel both their mission and their growing bond. Still, amidst mangrove forests and sunlit bays, Megan and James find resilience not only in nature—but in each other.
The Tide Reclaims Book Launch- Re:fresh’d Café, El Socorro, Trinidad
It was truly an evening of stories, connection & celebration! When I first imagined this story, I never thought it would lead to this moment. The Tide Reclaims is more than a book — it’s a piece of my heart and my Caribbean roots, shared with the world. Thank you to EVERYONE who believed in me: family, friends, readers, and the incredible CARIFESTA team. Your love made this possible. Here’s to more stories, more voices, and more tides reclaiming their power. Grab your copy and let’s keep this wave going!
In the crowded world of publishing, whether traditional or self-published, authors are not just storytellers. They’re also marketers, brand ambassadors, and the primary force behind the promotion of their own work. One of the most overlooked yet critically important tools in an author’s marketing toolkit is the book synopsis or blurb. This brief piece of text, usually found on the back cover or online sales pages, may be short, but its impact is profound.
First Impressions Matter
A book’s cover design may catch a reader’s eye, but it’s the blurb that determines whether the book ends up in a cart, real or virtual. In the age of instant gratification, potential readers won’t spend more than a few seconds deciding whether to buy a book. If the synopsis doesn’t grab them immediately, they move on. A well-crafted blurb has the power to hook a reader emotionally, intrigue them with the plot, and hint at themes that resonate. It’s your one chance to make that crucial first impression count.
It’s Your Elevator Pitch
Think of the blurb as your elevator pitch, that is, your 30-second chance to convince someone why your book matters. It must be concise yet compelling, informative yet mysterious, giving away just enough to spark curiosity without spoiling the plot. For authors, crafting this pitch is essential. If you can’t sell your story in a paragraph or two, convincing readers to invest hours in reading it becomes an uphill battle.
Drives Sales and Online Visibility
In an increasingly digital marketplace, the blurb serves as the front line of your book’s discoverability and sales conversion. Online retailers like Amazon and Barnes & Noble rely heavily on blurbs to entice customers. Blurbs also affect search engine optimization (SEO), helping books appear in relevant search results. A well-written, keyword-conscious blurb can increase visibility in online searches and make your book more appealing to browsing readers.
Helps Define the Target Audience
A good blurb signals the book’s genre, tone, and intended audience. Is your book a dark thriller, a swoon-worthy romance, or a cozy mystery? The synopsis should reflect that clearly. This not only helps readers self-select your book but also builds trust. Misleading or vague blurbs may attract the wrong audience, leading to poor reviews and decreased credibility. On the flip side, a clear, engaging blurb ensures your book reaches the right readers, especially those most likely to enjoy it and recommend it to others.
Enhances Author Credibility
For debut authors especially, the blurb is a chance to demonstrate professionalism and writing quality. A sloppy, confusing, or cliché-ridden blurb reflects poorly on the book and, by extension, the author. On the other hand, a polished, confident synopsis suggests that the book itself is well-crafted. It reassures readers and reviewers that they’re in capable hands.
Essential for Publicity and Marketing
Book bloggers, podcast hosts, influencers, and media professionals often rely on the synopsis to decide whether to feature or review a book. Press releases, promotional copies, and social media campaigns frequently pull from or build upon the book blurb. A strong, adaptable synopsis makes it easier for others to promote your work on your behalf.
Caribbean Context
In the Caribbean, where storytelling is a rich part of our cultural heritage, a compelling book blurb can resonate deeply with readers. Whether you’re writing about the vibrant life in Port of Spain, the lush landscapes of Jamaica, or the historical richness of Barbados, your blurb should capture the essence of the Caribbean spirit.
For instance, if your book is set in Trinidad and Tobago, highlight the unique aspects of the setting that will intrigue readers—perhaps the bustling Carnival scenes, the serene beaches, or the diverse cultural tapestry. If your story involves Caribbean folklore, hint at the mystical elements that will draw readers into a world of Anansi tales or the legends of the Soucouyant.
Moreover, in a region where community and word-of-mouth are powerful, a well-crafted blurb can spark conversations and recommendations among readers. Caribbean readers appreciate authenticity, so ensure your blurb reflects the true essence of the islands, making it relatable and enticing.
Final Thoughts
Writing a good book is an incredible accomplishment, but even the best novel can languish in obscurity if no one picks it up. The synopsis or blurb is your book’s invitation to the world. It is your handshake, your promise, or your pitch. Take the time to craft it with care, just as you did with your manuscript. In the grand effort of promoting and selling a book, this small section of text may just be your most powerful ally.
After all, before readers can fall in love with your story, they need a reason to open the first page. A great blurb gives them that reason.
Caribbean authors possess a rich tapestry of stories shaped by diverse cultures, histories, and experiences. However, breaking into the global publishing scene can be challenging. There is no clear-cut way to break into the global market, but this article shares a few resources and platforms that seasoned and new authors can consider as they continue to expand their reach globally. This list is NOT exhaustive but by leveraging regional initiatives, participating in literary festivals or building a strong digital presence, Caribbean authors can amplify their voices on the international stage.
1. Engage with Regional Literary Programs
Initiatives like the Bocas Breakthrough Fellowships provide early-career Caribbean writers with mentorship, virtual seminars with international literary professionals, and opportunities to participate in events like the Bocas Lit Fest. These programs are designed to help writers develop their manuscripts and navigate the publishing industry.
The CARICON Writers Retreat offers workshops, manuscript reviews, and consultations with literary agents, providing writers with tools to refine their craft and understand the publishing landscape. Such retreats can be instrumental in preparing authors for the global market.
4. Submit to Literary Competitions
Competitions like the Commonwealth Short Story Prize and the Bocas Literary Festival Prize recognize and reward emerging talent. Winning or being shortlisted can significantly boost a writer’s profile and open doors to international publishing opportunities.
5. Build an Online Presence
Utilizing social media platforms can help writers share their work, connect with peers, and discover publishing opportunities. Writers can launch their own blogs, social media pages, promotional websites and platforms that spread information about their literary work and the interests they represent.
6. Collaborate with Cultural Organizations, Writers’ Group and Book Clubs
Engaging with literary agents and publishers who have an interest in Caribbean literature is crucial. Attending events, submitting queries, and building relationships can lead to representation and publishing contracts. You just must be willing to take the first step and send introductory emails, messages or calls.
Conclusion
While the path to global publishing can be complex, Caribbean authors have access to a wealth of resources and communities designed to support their journey. By actively participating in regional initiatives, leveraging digital platforms, and building professional networks, writers can share their unique narratives with a broader audience and achieve international success.
If you need assistance with marketing, editing or self-publishing your book click here to learn more about our services or email us directly at booksbylatoyaaroberts@gmail.com.
A recent question I have experienced from budding authors is – should I translate my book to another language? It seems like an interesting ask as authors are trying to tap into various resources and different clientele on the market.
So hear as some good reasons why having your book in another language will be a great opportunity for you as an author:
1.Broaden Your Audience through Access New Markets: By translating your book, you can reach readers who speak different languages, significantly expanding your potential readership. Embracing Different cultures often prefer reading in their native languages. Translation helps you tap into these markets where readers may not be fluent in the original language.
2. Increase Sales: Authors are always looking for new revenue streams, so each new language represents a potential new source of income. A successful book in one language can often find success in another, increasing overall sales.
3. International Recognition: Translating your book can help establish you as a global author, enhancing your reputation and credibility on an international scale so you can truly be seen as a global author this way.
4. Promote Cross-Cultural Dialogue: Books are a powerful medium for sharing cultural stories, values, and experiences. Translating your book can help foster understanding and appreciation across different cultures. If your book contains significant cultural content, translating it ensures that this cultural heritage is preserved and accessible to more people.
5. Language Learning Resource: Translated books can serve as valuable resources for language learners, providing authentic material for those studying a new language.In addition this book can be used in academic settings around the world, increasing its impact and significance in educational contexts.
Examples of famous books that have been translated to a variety of languages include The Bible, Around the World in Eight Days, 20,000 Leagues Under the Sea or Journey to the Center of the Earth. Translating your book into another language is not just about reaching more readers but embracing the cultural tapestry of literature and the world around you. Whether you’re looking to increase your book’s reach, enhance your personal growth, or contribute to global cultural exchange, translation offers a powerful tool to achieve these goals. Your book can be next so contact Polygot Translation Services at polyglotranslator@gmail.com today. Don’t forget to use Books by LR to get your discount on the services.
Hooray, you entered a book award contest and then won!!!
What’s next? Now it’s time to share it with the world.
Many author’s enter book awards in order to help them with their marketing strategy for their book. Here is a step-by-step experience on how to use your book award winning to successfully market your book.
Add to your book- Most book awards will present a seal or accolade which you can add to your book cover, or when describing your book. This becomes useful for the visibility of your book or in your bio introduction as an author. You have earned it so use it!
Have a press release. Share your winning publicly by issuing a press release or a television radio interview to let more persons know about the award that was received. More people would want to know about the new celebration around your book.
Update your website or social media with the award post. You can create new graphics, or some awards provide a graphic template for you, so make as many posts as you like telling your award story.
Create videos giving your experience on entering the book awards, what was your journey like and how do you feel about the success.
Promotional give- aways and sales to highlight the new award given to your book
The idea of winning an award should not get old, so refresh and recycling your winning story as the years go by. An award title is for life, and it now becomes part of your as an author so use it as long as you like.
With your book award remember, you are aiming to create a buzz and interest around your book. By leveraging the prestige of book awards, you can attract new readers and boost your book’s visibility but also re-engage old readers on the importance and interest of your book and your work as an author.
Peaceful mountain views and rejuvenating hot springs
Books by Latoyaa Roberts 